Ask our Head of Product & Partner Engagement

We asked Matthew Gill a few questions about his role at Advertio and got to know him a little better. Here’s what he had to say.

Ask our Chief of Staff: Mariana Machado

‍When working at Leadzai, it’s impossible not to know Mariana, our Chief of Staff! Let’s find out everything about her in this article!

Are you using up-to-date growth hacking techniques?

Growth hacking is a term coined by Sean Ellis in 2010. He defined a growth marketer as “a person whose true north is growth. Everything they do is scrutinized by its potential impact on scalable growth”.

Advertising: Performance Campaigns

At advertio, we’ve always had the goal of helping businesses create advertising campaigns as fast as possible and with the best results. From the start we have aimed for a democratisation of the advertising market as we envision a future where all types of businesses can share the same online space and reach their individual goals, regardless of expertise or budget.

advertio (Re)branding

‍No matter how well the parts add up to a great product, there is a little magic that goes into branding: the magic that creates customer loyalty, excitement and desire. In order to create all the building blocks of a good brand, you have to go beyond what these blocks are, to the core of why they exist, and what they stand for.

Ask our CFO

Marcos Azeredo joined us as CFO back in August, so it’s time to get to know him. We asked him a few questions and here’s what he had to say.