Testimonials and reviews – why they matter

Anyone who works for or with a company understands very well that getting customers to trust your business is key to success. The fact that there are a lot of similar brands out there is one of the reasons why transparency and ethical and sustainable practices are gaining ever more in importance.

Setting goals for your content marketing strategy

When you think about goals for a content marketing strategy, one of the things that immediately comes to mind is sales and ways to improve them.As with paid campaigns, where there is the possibility of choosing a campaign goal such as website visits, impressions or sales, content marketing allows marketers to choose a goal to aim for with their content — sometimes not as formal and measurable as in paid campaigns but very important nevertheless.

Quality Score: how to improve your ads and get more conversions

Google Ads are a great way to bring traffic to your website and increase sales.

Privacy and advertising — Issues with GDPR, cookies and targeting ads

Privacy is a concept that is being widely discussed, amid news reports about various companies that take advantage of users’ data to target ads in the best possible way.There are companies using religious beliefs or political outlooks to reach their customers with advertising, raising concerns about privacy and questions such as: “Is my data secure anywhere on the web?”, “How is my private data being used and why?” or even advertising related questions such as “How do they know that I was looking for this product?”.

Online ads for small business: a guide for beginners

A great online presence starts with a clear strategy to set your brand apart from others.

On which networks should you advertise?

One of the most common mistakes people make when they start advertising online is to try to be on every social network that ever existed, or on those ones they prefer, rather than analysing where their audience is and spends most time.Either way, this has a huge impact on the results you’ll get, so it’s really crucial that you analyse where it makes sense to be placing ads. To help you do this, here are a few guidelines about some of the most-used advertising networks.