Understanding your customer’s journey

As we’ve mentioned before, knowing your customers is very important. If you want to advertise online you should know who your potential client is, their habits, age, gender and even some personality traits. Only that way will you be able to craft the right message and place it in the right communication channels.

Understanding the different generations

Earlier this week we shared a post on our social media on how Generation X spends more time on their smartphones than Millennials, which may be a surprise for many people. That is to say that people aged between 38 and 53 are spending more hours on their phones than those aged between 22 and 37.

Tips on how to use email marketing to your advantage

Email has been around for several decades now and with it came email marketing. Simply put, email marketing is a widely used strategy for sending promotions and useful information via email to your client base.

The importance of content curation

Creating new and original content is an excellent way to promote your brand and increase your online engagement rates. At the same time, it can be a very time consuming task and may require someone on the team allocated to that task full-time.

The importance of Beta testing

The process of Beta testing is extremely valuable when preparing for a product launch as it helps to assure the necessary quality when you release the first version of the product.

The 5 best tips for writing great ad copy

Writing beautiful and efficient copy for ads is not at all easy. It is no accident that some people do it for a living: it requires skill and it is ever more valued, with an increasing share of the digital segment in the advertising market.