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The rise of the internet has brought about an explosion in online advertising. As more and more people spend time online, companies have had to find new and innovative ways to reach their target audience — online advertising has been the ruling king in this field for some decades.
From display to social media, you can choose from many online ads in the Leadzai app to advertise easily with guaranteed results. In this article, we’ll go through the types of ads and networks we offer to help you grow your business. Let’s dive in!
1. Image Ads
Network(s): Facebook & Instagram
Image Ads are digital advertisements that use static images to promote a product, service, or brand. Your audience will see them in their newsfeeds as sponsored posts.
With Leadzai, you can generate Image Ads and run them on Instagram or Facebook.
So how can you create Image Ads with Leadzai? After creating a campaign and defining the city or country where you want your ads to run, follow these simple steps:
- Go to the Ads and Keywords (Step 2) tab in our app;
- Choose the Automatic Creation mode and select Facebook and/or Instagram as your Network;
- Review the Brand, Logo, Images, Headline and Additional Headlines our AI suggests and choose the most suitable for your business.
2. Carousel Ads
Network(s): Facebook
Carousel ads are a form of digital advertising that allows showcasing multiple images within an ad unit through a swipe.
Since users need to click the images to see the carousel rolling, this type of ad offers a unique, attention-grabbing user experience that drives higher engagement rates than traditional static ads.
Carousel ads are most commonly used to tell stories, showcase multiple products, highlight different benefits or features of a single product or service, and offer promotions.
To create this ad, you only need to:
- Go to the Ads and Keywords (Step 2) tab in our app;
- Choose the Manual Creation mode;
- Select Facebook as your Network and Carousel Ad as your Ad Type;
- Connect to your Facebook Page;
- Fill in as many ad cards as you want with Headlines, Images and Descriptions. Next, fill in the Primary text, Website URL and choose the Call-to-Action.
3. Dynamic Search Ads
Network(s): Google
Dynamic search ads are a type of search advertising that dynamically generates ad headlines based on the content of a website.
Since the ad is generated to include a relevant headline, businesses have their ads automatically aligned with their website's content without having to manually target individual keywords.
To create this ad, you only need to:
- Go to the Ads and Keywords (Step 2) tab in our app;
- Choose the Automatic Creation mode and select the Google network;
- Review the Brand, Logo, Images, Headline, Additional Headlines and Ad Description our AI suggests and choose the most suitable for your business.
When you choose the Google network, we will automatically build dynamic, responsive and responsive search ads for you. You can then review the content for each and customise if you wish.
4. Responsive Ads
Network(s): Google
Responsive ads are display ads that adjust size, format, and content to fit different spaces and device sizes. Their adaptability allows them to appear on multiple screens and user contexts, such as mobile devices, tablets, and desktop computers. Because of that particularity, they can help advertisers maximise their reach.
Typically, responsive ads use machine learning algorithms to optimise the ad content based on user data and performance metrics. For instance, a responsive ad might automatically adjust the image, text, and call-to-action button to fit a specific ad placement or device size based on previous engagement and conversion data.
To create a Responsive Ad, you only need to:
- Go to the Ads and Keywords (Step 2) tab in our app;
- Choose the Automatic Creation mode and the Google network;
- Review the Brands, Logo, Images, Headline, Additional Headlines and Ad Description our AI suggests and choose the most suitable for your business.
5. Responsive Search Ads
Network(s): Microsoft & Google
Responsive Search Ads are text-based formats that automatically adjust headlines and descriptions to fit different search queries and forms. Users provide multiple headlines and descriptions; machine learning algorithms optimise the combinations to generate the most relevant and compelling ad for each user’s search.
Like Responsive Ads, these are also designed to be flexible and optimised for various screens and user contexts.
To create a Responsive Search Ad, you only need to:
- Go to the Ads and Keywords (Step 2) tab in our app;
- Choose the Automatic Creation mode and select the Google and/or Microsoft network(s);
- Review the Brands, Logo, Images, Headline, Additional Headlines and Ad Description our AI suggests and choose the most suitable for your business.
In all cases, monitoring the ad’s performance regularly and adjusting as needed to optimise effectiveness and ensure it drives the desired results is essential.
Creating these ads using our app is simple. Sign in here, follow all the steps and get ready to attract new customers!
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