Digital marketing allows you to reach your customer in a various range of ways.
1. Social Media Marketing
The process of creating content and making use of social networks to share the content in order to promote a specific product or service.
It’s key to adapt to the social network because different social networks have different uses.
- LinkedIn - Quoting their website: “LinkedIn connects the world’s professionals to make them more productive and successful.” LinkedIn is a professional social network and the users of this social network expect posts with rich content. If the goal is to meet their expectations, useful information should be posted such as blog posts (from your own blog for example), job offers, information about events where the company will be at, etc… Then you can extend your reach by doing simple things such as promoting your posts to get more traffic to your website or blog.
- Facebook - This social network allows you to reach a wider group of people but also a B2C media by excellence, especially when compared to LinkedIn. Facebook presents an appealing set of tools for better customizing your ads to your target.
- Twitter - Twitter is a really useful social network to get exposure. It allows you to be close to influencers, interact with them and see what they are posting. Advertising on this platform or simply Tweeting may grant you good opportunities to connect with persons who have a lot of influence in a specific area of expertise. In our opinion one of the strongest media to reach influencers, and one of the most verticalized.
- Instagram - It’s a really good social network to show the daily lifestyle in a specific workplace. It’s the best way to show a different side of a business and to do things such as recording live video which is an awesome marketing tool. Advertisements show up in the middle of users stories or in the feed and should have strong images to cause impact because Instagram is a really graphic social network.
2. Ad placement in search engines is another way of promoting your business. The main advantage of doing it is that the content is suited to the reader. In this way of advertising, the person who is going to see the ad was searching for something similar. It’s by far a hotter lead than social, and when done right is definitely closer to the conversion.
3. Email marketing is a pretty intuitive concept. It is the process of sending an e-mail to a potential customer with the intention of promoting a specific product or service. It’s an efficient way to reach your customers but it’s not easy to do it because people receive thousands of emails and the majority of them ends up in spam mailboxes and are not even read. Email marketing can and should be shaped to the potential customer to achieve better results. A good usage of email marketing is a second step of the campaign, taking advantage of a previously generated database.
4. Writing posts in Blogs allows you to educate your customers, help them understand the importance of your product. The posts should have content which is related to your product, for instance, a couple of problems that your product/service intends to solve, a necessity that it satisfies.
The disadvantage of using this kind of platform is the big amount of content necessary to maintain the level of service provided. There’s a recurrent need for subjects to write about.
To find out more about this and other ways of reaching your customer, tune in to our blog, as we’ll be regularly posting new articles tailored to the needs of small advertisers.
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