.png)
Creating cost-efficient ads has been a challenge for many business owners until Leadzai arrived. Our easy-to-use app is now the answer for those who want to create campaigns with guaranteed results!
Today we’re excited to explore in-depth three crucial steps you will encounter when creating your ads with Leadzai: Audiences, Keywords and Budget. What do they mean? How exactly will they help you achieve your goals? Let’s dive in!
1. Audiences
Once you have selected the locations and networks for your campaign to run, as well as the images, headlines, and descriptions for your ads, you will proceed to the Audiences section. We’ve been refining this feature to enable you to target your prospective customers with greater precision and, in turn, achieve better outcomes. So, what are your options?
- AI-Automatic Creation: it offers you AI suggested Audiences for your campaign, taking your specific business into account, so you don’t have to worry about picking specific targets yourself.
- Manual Creation: create your audiences from scratch according to your preferences. Choose the audience’s gender, age range, device types, targeting languages and interests.
- Multiple Audiences: this feature allows you to create various audiences in the same campaign. This will help you hone in on the different characteristics of the people you are looking to target.
2. Keywords
After setting up your Audiences, choose the Keywords that suit your ads best. Here are a few tips for selecting your keywords with our app:
- Consider your ad’s target: choose keywords that relate to your specific campaign and not only those that relate to your business. For example, if you own an Italian restaurant and you want to promote your Free Pizza discount, include keywords that relate directly to that promotion and not only to the restaurant itself.
- Pick AI-tailored suggestions: Leadzai will suggest several AI-powered keywords that fit your campaign and business. Considering your target, select the ones that suit your ads best.
- Optimise your Keywords: once your campaign is running, regularly analyse which perform better in the Leadzai reporting dashboard.
3. Budget
The third — and final — step is to set up your budget. This step tells us how much you want to spend on a month by month basis. At this point, you will determine your campaign goals, based on the amount you want to spend. No minimum spend or subscription fees are required!
You will have two budget options plans to choose from:
Monthly Plan
Choose one of three options (Balanced, Bold or Pro plans) to set the amount you are willing to spend on a monthly basis. No surprises. By choosing one of these plans you can predict what you will achieve based on the budget you have.
The Balanced Plan is our lower-end option: this is designed for users who are just starting with digital advertising and want to test the water without investing too much money.
The Bold Plan is our recommended and most popular budget as it offers a good balance between cost and results.
Finally, the Pro Plan is our larger budget recommendation and is designed for users who are able to invest more to deliver a greater goal return.
Customised Plan
If none of the three monthly plans are suitable for you, you can customise your budget manually. Maybe you would like to go in between the Bold and Pro plans? Maybe you want to exceed the Pro plan?
Regardless of which budget option you choose, our app will show you how many goals you can expect to achieve with your monthly spend. This helps you make an informed decision and ensure that you’re getting the most out of your advertising budget.
Remember, whilst your monthly budget will control the amount spent generating goals from your campaign, you must top up your wallet with the necessary funds to allow the campaigns to run. Top Ups can be set as one off payments, or on a recurring basis.
Now that you’re acquainted with these three fundamental steps, you’re ready to start running your campaign. If you have any questions, just hit us up here. We can’t wait to hear from you!
.svg)
