Why your small business needs to use online ads

You’ve probably heard that small businesses are the backbone of the economy.

Why we chose the startup life

Nowadays, startups are everywhere and more are being created every day. What was once a weird word has now become something even our parents have heard about. Even so, startups still tend to be seen as unstable and uncertain, so when I quit my previous job many of my friends were surprised by my decision.

Why Leadzai is the Ultimate Digital Marketing Solution for SMEs

Leadzai is here to help you easily navigate the world of online advertising. Uncover the amazing benefits that our app brings to your business!

Who should you target anyway? — 5 simple steps to define your audience

One of the keys for success, especially with new products and services, is properly defining your target audience before going to the market.It is extremely important first to know who you are going to target and then to design your marketing strategies for that group in order to optimise the return. This is also something that should not be immutable with time you may realise that the people you had been targeting before are no longer the right ones and you should never be afraid to change.

Who to include in your growth team?

Building a growth team is an important step to take after launching a product. The team will focus on finding growth opportunities together, implement them and measure the results.

When to start advertising online.

By now you have probably been managing your business for a while and created an audience for your social media accounts. Yet, you feel as if you could get through to more potential customers if you started advertising your product/service online to achieve more engagement, bookings or downloads.