Digital transformation in retailing

Looking at the retail industry is extremely helpful in understanding the fast pace at which the world is changing, as it is among the sectors where the trend to employing new technologies is clearest and in which they are most useful for consumers.

Crypto Payments — how far are we?

There has been an increasing number of worldwide companies which opted to accept cryptocurrencies as payment method. Questions such as: “Is it because it’s trendy?” “Is it easy and practical?” have been raised all over Reddit and social media. One thing is for sure, the number of firms enrolling in this process is growing fast.

Do you know what type of Facebook ad you should be using?

With so many different platforms to advertise on and so many different types of ads on each one, it can be confusing to figure out what the best method is for your business.

Digital nomads and the entrepreneurial lifestyle

The concept of digital nomads is not a new one but has become trendy as new opportunities and different types of jobs emerge.The focus on digital throws up opportunities to work remotely in cheap places with a high quality of life, as the number of people with jobs in the areas of software development, digital marketing and other online activities increases.

Building an online presence? Start by understanding your audience.

When starting to build a marketing campaign, you should first define who your audience is. Who will you be talking to? Are there different audiences or can you tailor your content to a single group of people? Where should you place your ads? These questions may seem simple but, more often than not, they usually end up taking some time to answer precisely.

Brand ambassadors — the finest growth hacking technique?

Brand ambassador programmes are extremely helpful in reaching more customers with a small budget. They are commonly used by startups with some reputation that already have customers highly engaged with the brand.