How are Small Businesses using AI in their Digital Marketing?

Never before have we had AI involved in so many aspects of our lives. But in what ways are small businesses using AI tools in their marketing efforts?

Have you heard of Bing Ads? Here’s what you should know

Bing isn’t the world’s largest search engine, but make no mistake: people use this Microsoft tool every day to search online

Establishing our company culture

A few months ago I wrote about why we chose the startup life and why our team took the chance to work at a startup rather than at any other bigger company. At the time I was pretty new at advertio, having only been working there for a few weeks, but the teamwork and effort were already visible.

Following his Board appointment in September of 2020, Luis Baptista-Coelho becomes Leadzai's President & Chief Revenue Officer

Following his Board appointment in September of 2020, Luis Baptista-Coelho becomes Leadzai's President & Chief Revenue Officer.

Facebook Ads: Advertio suggestions for better conversions

According to official numbers, the social media network has more than a billion people connected to small business Facebook pages.

Emotions and brand loyalty - 4 ways to manage it

The two concepts to keep in mind are: customer retention and loyalty. A happy customer is a loyal customer and there’s an increasing need to engage customers with content which they relate to and enjoy. Being loyal to a brand means that a specific customer has a positive feeling towards that brand and maintains a certain consuming pattern.