How to keep your social media alive when you are on holiday

Managing the social media accounts of any business is a lot of work. Not only do you have to create engaging content and great visuals; you also need to consider the best timing for each post and on which social media networks.

How to select the best keywords for your ads.

Keywords are words or small phrases that search engines use to match your ads with what people are searching for when looking for a solution. When you create ads on Google or Bing, you should keep in mind what people are typing in the search bar when they search for a product or service similar to what you offer and use those keywords to help search engines find your ad, maybe even using them in your ad copy.

How to make the most of a conference on a budget.

Nowadays, a big part of growing a company is taking part in conferences related to your business area. This is a great way of listening to insightful talks about topics you may not be familiar with, as well as to get to know other brands and people from the same area as you. Depending on the conference and on your business, this can also be a good opportunity to drum up investment and meet key players who could help you take your business to the next level.

How to build up for a perfect launch

The launch of a product or service is one of the most important moments in a company’s lifecycle. Months or even years of development culminate in a couple of days and that is why it is extremely important to have everything settled and ready.

How to come up with ideas for your social media posts

What type of social media posts should I be writing? How can I create original content every week? These are questions I get asked a lot and although I don’t have a unique answer, I’ll try my best to provide a few tips.

How to choose a good image for your social media ads

I’ve talked previously about how people are visual beings and how important it is to choose engaging photos or videos when posting online. We live in a world where everyone is online most of the time and the amount of content we’re exposed to is ever increasing, which makes it harder to separate the things we care about from the things we don’t.