International Volunteering Day: Sean's experience in Kenya

To highlight this day, we invited Sean Diacono, our Data Scientist, to tell us a bit of his most recent adventure: a one month volunteering experience with the Right2Smile organisation, in the village of Olasiti, in Kenya.

Influencer Marketing Basics

If you have a social media account, chances are you follow at least one influencer. In fact, influencers have been around for a while, long before social media even existed or was as big as it is today.

Instagram marketing — the features you should be using

Day after day Instagram is reaching higher ad spend values, overtaking big players, above all due to small companies’ launching new products, as well as the growing number of users on this social network.

Inbound Marketing — the best free ways to reach your customer

It is becoming ever harder to reach customers with some traditional marketing techniques, prompting the emergence of strategies such as inbound marketing.Inbound marketing is a process aimed at attracting the customer with various approaches such as useful and educational content, meant to help those who read it. This kind of strategy does not fight for customers’ attention, in contrast to outbound marketing.

Image recognition — how far along are we?

Usually when people think of image recognition or mixing photo and VR their first thought goes to functionalities such as unlocking your phone with facial recognition or animojis or filters used for entertainment in smartphones and social media.Image recognition is the study of certain patterns between multiple images, using artificial intelligence processes, in order to label the content and then use it for specific purposes.

How to write engaging content even if you don’t like writing.

Over the last few years I’ve come to realise that I’m one of very few people who actually enjoy writing. I don’t really have an answer for why this is, but every time I ask someone to write a paragraph for an article, they almost have a meltdown.