Keyword time: KPIs

KPI stands for Key Performance Indicator and is a measurable value that indicates whether a company is achieving its business goals and is commonly used to analyse whether a company is meeting the targets it has established for different strategies.

Keyword time: Omnichannel Communication

Those who are familiar with digital marketing have probably heard about omnichannel strategies as this is something that has been gaining popularity over the last couple of years.

Keyword time: Geofencing.

Digital Marketing has been around for a few years now and many of us are familiar with most aspects of having a digital strategy. However, it is not uncommon to come across a term or phrase that you have never heard of, so we will be explaining what some of those words mean, starting with Geofencing.

Keyword time: likes, reach and engagement

If you’ve been around social media for a while you’ve probably come across the terms reach, engagement and likes but often people don’t know exactly what they mean and why they matter.

Keyword time: CPC — CPM — CPA

If you have been advertising online for a while or researching how to measure your ads’ results, the chances are that you have come across these acronyms. Actually, whether you are advertising on social media, a blog or a search engine like Google, you should keep track of these methods in order to better understand your data and how you can improve your results.

Keyword time: Copywriting

This post offers a quick overview and explanation about what this specific keyword means.If you Google the meaning of ‘copywriting’, you’ll find something along the lines of “the activity or occupation of writing the text of advertisements or publicity material.”