Setting goals for your content marketing strategy

When you think about goals for a content marketing strategy, one of the things that immediately comes to mind is sales and ways to improve them.As with paid campaigns, where there is the possibility of choosing a campaign goal such as website visits, impressions or sales, content marketing allows marketers to choose a goal to aim for with their content — sometimes not as formal and measurable as in paid campaigns but very important nevertheless.

Remote suggestions

Here are a few suggestions to keep yourself busy and entertained.Just like most tech companies, at advertio we’re working remotely for the next few weeks, which means that we’re spending way more time at home than we use to.

Quality Score: how to improve your ads and get more conversions

Google Ads are a great way to bring traffic to your website and increase sales.

Privacy and advertising — Issues with GDPR, cookies and targeting ads

Privacy is a concept that is being widely discussed, amid news reports about various companies that take advantage of users’ data to target ads in the best possible way.There are companies using religious beliefs or political outlooks to reach their customers with advertising, raising concerns about privacy and questions such as: “Is my data secure anywhere on the web?”, “How is my private data being used and why?” or even advertising related questions such as “How do they know that I was looking for this product?”.

Our experience on going from remote friendly to fully remote

Ever since the beginning, when Advertio was made up of just a handful of people, company culture and team member well-being have always been the two most important factors to our success.

Online ads for small business: a guide for beginners

A great online presence starts with a clear strategy to set your brand apart from others.